This brand just launched their lawn collection and this is the chaos that followed

Elan, a popular clothing brand had been teasing their Spring/Summer collection for a couple of weeks. They launched their collection in Pakistan today and the chaos that ensued afterward was worse than you see at clothing brand sales.

Women upon women were seen screaming and pushing each other to make their way into the store and grab whatever they could lay their hands on before everyone else.

The guards and store management seemed hopeless in front of this mad swarm.