Effie’s Pakistan was held for the 1st time in Pakistan in collaboration with Pakistan Advertisers Society. PAS Awards, which is one of the most prestigious marketing effectiveness awards in Pakistan joined the global Effie network as its 52nd national programme and rebranded as Effie Awards Pakistan.
Effie’s Pakistan had 24 categories which was targeting from FMCGs to Pharmaceuticals and many more. The awards were shortlisted on merit and evaluated by the leading marketers and media personals of Pakistan.
Kinetic Pakistan was shortlisted in five categories and won four awards. The awards won were in various categories which are;
– Silver in Cold Beverage category with Sprite for SpriteSpicy 6.0 Campaign
– Bronze in Topical Marketing category with Coca Cola for Coco Cola & Football Campaign
– Bronze in Restaurants category with McDonald’sfor Chicken Chapli Campaign
– Bronze in Restaurants category with McDonald’s for Food Trust Campaign
This comes after the 2 years winning streak of regional award for South Asia Media Specialist by Campaign Asia which makesKineticthe only out of home media agency in Pakistan to have both regional and national level awards for its innovative and creative campaign that are dynamic, contextual and data driven.