AdAsia is the biggest and most prestigious advertising congress in Asia. It is organized bi-annually by the Asian Federation of Advertising Associations (AFFA).
The congress was first held in 1958. The 31st edition of the congress will take place in Pakistan this year as it has been confirmed by the organizers. A logo and teaser video has also been revealed.
The last time the congress was held in Pakistan was 30 years ago when Pakistan had hosted the 16th AdAsia, which was a roaring success. It is an honor for Pakistan to welcome back such a prestigious platform.
The 31st AdAsia will be hosted in Pakistan from December 2-5 this year in Lahore. Here is a short video from the logo reveal ceremony.
The AdAsia congress will help Pakistan showcase their advertising and marketing industry to the world.
On this occasion, the federal minister of information also extended his greetings to the organizers and welcomed them back to Pakistan.
This is definitely going to be a landmark event for Pakistan which will set a path for more international events that are held on a big scale.