With Pakistan Super League season four only ten days apart, the six franchises are busy revealing their kits, anthem and brand strategy.
Peshawar Zalmi has always been known to be at the forefront when it comes to the branding strategy of the franchise. This year the team management is taking things to a whole new level by holding a live concert for its kit and anthem reveal ceremony.
To make it more interesting and fun for the fans, the franchise has even bought their star captain Darren Sammy to Pakistan. Sammy landed today in Islamabad and was received by the team players and owner of Peshawar Zalmi. He is now on his way to Peshawar to be the part of the anthem and kit launch ceremony.
The ceremony will also be attended by Zalmi’s brand ambassadors Mahira Khan and Hamza Ali Abbasi. The concert lineup will include performances from Gul Panra, Zeek Afridi, Sahir Ali Bagga, and Khumariyaan.
This is year Peshawar Zalmi is looking much stronger with new and retaining players. The biggest surprise change in the team was the selection of Misbah-Ul-Haq who has so far captained Islamabad United and helped them win two out of three PSL seasons.
PSL season four begins February 14th, here is the full schedule.