Sapphire, one of the most popular fashion brands of Pakistan has come up with an innovative new way to shop for clothes digitally.
The brand partnered with Lahore based software company Cresset Technologies to release Pakistan’s first Augmented Reality fashion app.
The Sapphire AR Sense application will allow men and women to see the entire collection of the season on their phone in complete 3D. All the dresses can be viewed up close and with 360 degrees enabled in your nearby environment.
The app also lets you scan a dress on the Sapphire catalog to see its video. Once someone is satisfied with a dress, they can immediately purchase it using the application.
According to the brand, the augmented reality app took more than 18 months to complete. The new application will open brand new ways for digital shopping thanks to the ability to see them up close which is not possible through viewing 2D images on online stores.
Sapphire’s 3D AR app is also the world’s first Augmented Reality app for Eastern wear. It is now available on both Android and iOS but requires a smartphone that has AR functionality built-in.
Download the Sapphire AR app
The Sapphire AR app is available for both Android and iOS.
For iPhone, the app requires iOS 10.0 or later. For Android, the phone must have Android 4.1 or up.