Several Celebrities are posting selfies with closed eyes for a great cause

Pepsi’s #EyesClosedForLight social media campaign takes pace as many celebrities play their part

If your news feed has recently been filled with Pakistani celebrities selfies with closed eyes and you’ve wondered why it’s time you found the answer. The closed eyes selfies are part of Pepsi’s new social media campaign titled Eyes Closed For Light which is in line with their campaign Liter of Light.

The Liter of Light campaign by Pepsi has been going on for quite a few years where the beverage manufacturer has been trying to provide light to small villages where there is no electricity. With the liter of light, every liter bottle you buy Pepsi uses it to bring light to a village through their unique solar light bottles.

This Ramzan as well, come pave the way to a brighter future for Pakistan with Pepsi Liter of Light! Help us illuminate the lives of millions of Pakistanis still living in darkness, let's spread the light far and beyond! #PepsiLiterofLight

تم نشره بواسطة ‏‎Pepsi Pakistan‎‏ في 27 مايو، 2017

This year Pepsi is going beyond TV to encourage people to take part in the campaign through their new initiative #EyesClosedForLight where they have asked people to close their lights for a few seconds to imagine how it feels like to be in utter darkness, something many villages of Pakistan experience every night as the sun sets.

Experience darkness for just a moment today to show solidarity with millions of Pakistanis who live in areas that still don't have access to light. With every eyes closed picture you upload, Pepsi will help light up a life! Tag your friends so more and more lives can be lit up. #EyesClosedForLight #PepsiLiterofLight

تم نشره بواسطة ‏‎Pepsi Pakistan‎‏ في 2 يونيو، 2017

The campaign only recently started and there are already several celebrities and common folk pitching in. Here are some of the pictures and messages shared by Pakistani Celebrities.

Muneeb Butt

Close your eyes and feel the darkness that millions of Pakistanis live through every day. I lend my support to the #EyesClosedForLight movement as every time you upload your picture with the hashtag #EyesClosedForLight , Pepsi lights up one life in return. So spread the word and carry the message forward. #PepsiLiterofLight I nominate @zahid.ahmed.official@ahadrazamir & @yasir.hussain131 to post the same.


Imran Abbas

#EyesClosedForLight Do you know what living in absolute darkness feels like? No we can’t even imagine. I close my eyes so I can help Pakistan to come out of this darkness with the #PepsiLiterofLight campaign. Take a picture of yourself with your eyes closed and upload it with the hashtag #EyesClosedforLight as for every picture posted Pepsi will light up one life. I nominate @arsalanhshah , @officialrehamkhan and @waqas_rizvi to do the same. #pepsi


Sajal Ali

Can you imagine how our lives would be without light and electricity? Just close your eyes and feel the darkness that millions go through. Lets join #PepsiLiterofLight movement and every time you upload your picture with the hashtag #EyesClosedForLight Pepsi lights up one life. So help in donating to the cause and I am tagging @sabooraly@umairqazi17 & @zaranoorabbas.official to post a picture with their eyes closed.


Ayesha Omar

Close your eyes and feel the darkness that millions of Pakistanis live through every day. I lend my support to the #EyesClosedForLightmovement as every time you upload your picture with the hashtag #EyesClosedForLight , Pepsi lights up one life in return. So spread the word and carry the message forward. #PepsiLiterofLight I nominate @anousheyashraf@khanahsanofficial & @aijazz to post the same.


Sana Javed

I am part of the #EyesClosedForLight movement! Life in darkness without electricity is how millions of Pakistanis live each day so lets help Pakistan by being a part of Pepsi’s #PepsiLiterofLight initiative. Every time you upload your picture with the hashtag #EyesClosedForLight Pepsi lights up one life. So spread the word by tagging your friends to post a picture with their eyes closed. I tag @umairqazi17@hassanhayatkhan & @jamshedfarhad to do the same.


Aiman Khan

We cannot imagine living in darkness but millions of people in Pakistan do each day without any access to light. I join Pepsi and you should too! Post a picture with eyes closed using the hashtag #EyesClosedforLightFor every picture you post, Pepsi will light up one life. This #PepsiLiterofLight movement can bring a great change so I nominate @mayaaliofficial @yasir.hussain131 @iiqraaziz to support the cause.


Nadia Jamil

I cannot imagine to live in darkness however millions of people in Pakistan do each day without any light. Join hands with #PepsiLiterOfLight by posting a picture of yourself with closed eyes and use the hashtag #EyesClosedforLight as for every picture you post, Pepsi will light up one life. I tag Nuscie JamilBatool Zehra& Asma WaqarMahrukh Beyg Shah to post a picture in support of this cause.


Sharmeen Obaid


Mehreen Syed

Today I close my eyes so someone somewhere in Pakistan can have a brighter life. #EyesClosedforLight#PepsiLiterofLight


Anoushey Ashraf

Do you know what living in absolute darkness feels like? No, I don’t think we can even begin to imagine. I close my eyes so I can help Pakistan come out of this darkness with the #PepsiLiterofLight campaign. Take a picture of yourself with your eyes closed and upload it with the hashtag #EyesClosedforLight as for every picture posted Pepsi will light up one life. This could make a ‘real’ difference. Amen.


Shafat Syed

We cannot imagine living in darkness but millions of people in Pakistan do each day without any access to light. I join Pepsi and you should too! Post a picture with eyes closed using the hashtag #EyesClosedforLight. For every picture you post, Pepsi will light up one life. This #PepsiLiterofLight movement can bring a great change so I nominate @nabeehaz@junaidmuhammadd & @abdullah_farhatullah to support the cause.


Mawra Hocane

#EyesClosedForLight
I shall close my eyes today to feel the darkness that consumes millions of people in Pakistan living without electricity. So lets all help Pepsi with their #PepsiLiterofLight movement by uploading a picture of with eyes closed with the hashtag #EyesClosedForLight as Pepsi will light up one Life for every upload! I nominate all of YOU to take the cause forward!


Muniba Mazari

Take a moment and feel what millions of people in Pakistan go through everyday, without access to light and electricity. Join #PepsiLiterofLight and donate to the initiative with every picture you post.
Let us light up lives of those in need.
#eyesclosedforlight


Mehwish Hayat

#EyesClosedForLight
I can’t imagine living in darkness but millions of people in Pakistan do each day without any access to light. I stand with Pepsi and you should too! Post a picture with eyes closed using the hashtag #EyesClosedforLight. For every picture you post, Pepsi will light up one life.


Wasim Akram

Do you know what living in absolute darkness feels like? No we can’t even imagine. I close my eyes so I can help Pakistan to come out of this darkness with the #PepsiLiterofLight campaign. Take a picture of yourself with your eyes closed and upload it with the hashtag #EyesClosedforLight as for every picture posted Pepsi will light up one life. I want all of you to support the cause and do the same…
#Pakistan


You can also become part of the #EyesClosedForLight campaign by simply posting a selfie with your eyes closed and using the hashtag #eyesclosedforlight. For every picture, Pepsi will be donating to help bring light to more villages.


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