The popular American imaging company has just entered the smartphone business with its first ever smartphone that focuses on photography.
The Ektra is designed to be a camera first, offering photographers DSLR capabilities inside a smartphone.
The smartphone comes pre-built with a custom camera app that gives the users a range of advanced features like sport, bokeh, macro or manual settings like shutter speed, focus and exposure.
The results of the picture appear live on the screen before the snap is taken so the user can easily adjust the shot they are about to take.
Kodak Ektra camera hardware
The Ektra features a 21 megapixel rear camera with a f2.0 aperture and a 13 megapixel front camera with a f2.2 aperture.
The company has claimed that a special coating has been applied to the lenses which enables more light to reach the sensor. This creates ultimately detailed photos that are taken in low light. They also said that the lens on the camera reduces the sensor noise and brightens any underexposed areas to help stabilize blur from the slow shutter speeds.
The design of the phone is based on the accessible Ektra camera model that was released in 1941. The back of the camera shows an exposed large lense which isn’t common in other smartphones.
Race against Apple and Google
Kodak released its Ektra phone to fight back the threats emerging from top smartphone manufacturers like Apple, Google and Samsung who are continuously upgrading their cameras on smartphones to overshadow typical cameras. In order to keep themselves alive in the market, Kodak had no choice but to release a smartphone that is essentially a camera.
Other specifications of Ektra
The Ektra has a good specification profile to match any high end smartphone from the industry. It features:
- 32 GB memory expandable with a MicroSD card
- Android 6.0 Marshmallow
- MediaTek Helio X20 2.3GHz decacore processor
- 3 GB RAM
- 3,000mAh battery
- USB Type C
The smartphone currently costs $550.