We’r sure you have come across many viral videos on YouTube. They come in nearly all types. From Tahir Shah’s ‘Angel’ to ‘Zalima Coca Cola Pila De’. Pakistan has proven that it has no shortage of viral content.
Previously, such videos uploaded from YouTube in Pakistan would not earn any money because YouTube’s partner programme was not available to Pakistani’s.
Yesterday YouTube Pakistan was officially launched in the country. Along with its launch came with the ability for Pakistani’s to upload a video and sign up on the newly introduced YouTube Partner Programme in Pakistan.
Whether you’re a video making maestro or a newbie, here is a small guide to get you to start making money through YouTube in Pakistan.
The First Crucial Steps
Even though making money through YouTube sounds an easy job, in reality, it isn’t as simple as it sounds. There are a several hurdles that you must overcome in order to start making a good cash flow.
The first step is to decide what kind of videos you want to upload. Just remember that YouTube partner programme does not allow you to make money through video’s obtained from third party. You can only make money if the video you upload is your original creation.
Deciding on what to produce
YouTube allows you to make money on nearly all kinds of content you upload except adult and content that does not meet the standards of Google adsense program.
If you’ve got a hobby, you can upload a video simply showing people what you do. Or if you are a comedian, you could upload a video that makes people laugh. You can also create your own ‘How to’ guides and help people with day to day problems. No matter who you are or what you do, the possibilities are endless.
The first and most obvious step is to create and setup your YouTube account. You must set up the basic account details such as channel name, the kind of content you will be uploading and a good cover photo for your channel.
Keep in mind that once you enable monetization on your YouTube account, you will no longer be able to upload videos that you do not have rights for.
Starting with the YouTube Partner Program
Next up you want to become partner with YouTube. Becoming a YouTube partner isn’t really easy. You’ll need a lot of views for your videos before Google can consider your content worthy of being considered for the Partner programme. But the good news is that once you have signed up with the partnership program, you can upload 15 minutes of video and get analytic tools that can help you increase the performance of your video.
Understanding how ads work on YouTube
Ads are a bit different when it comes to YouTube. There are currently two kinds of ads available on YouTube. One is the old school text based ad which displays at the bottom of your video, the other is a full video ad that gets played before your video starts. Both ad style bring different results depending on the kind of content you are producing.
Advertisement on YouTube works a bit differently from your typical adsense advertisement. YouTube ads are calculated on impressions. A impression is when an ad on your video makes an impression on the viewer. In simple words, if someone skips the ad on your video or uses adblock to block of ads, you will not make money. You get paid extra if someone ends up on clicking an ad that is being displayed.
What ad type works best for you?
Deciding between a clip ad and a text block ad is extremely important. Depending on your content, careful selection can help you make extra money.
In a scenario where you upload short videos that do not exceed 30 seconds in length, then it is pointless to put a clip ad in the beginning which also lasts for at least 20+ seconds. For short videos, text based ads are the best way to go. However, if your videos exceed 2 minutes in length, they may be best complimented with a video clip ad.
The Google analytics tool can help you find which kind of ads are performing best for you. So keep a close eye on your analytics and keep experimenting.
Generating money through your videos
Now that you have set up everything and are ready to start uploading video content, you need to brainstorm a little and come up with content that will work.
The best way to make good content is to produce something that you are passionate about.
Love working out at the gym? Why not show people how to do popular exercises?
Have a good taste for food? Why not upload videos reviewing restaurants or your favorite food spots and telling people how good or bad the food is.
You can even create tutorials of different software, especially in Urdu because there are already tons of tutorials available in English language on YouTube.
You can also create easy text based tutorials like above.
If even this sounds hard, convert photos into videos through YouTube creator and add text to explain your story. Tribune and other news sites in Pakistan does this commonly.
The best advice we can give you is to keep your video short and to the point. No one want’s to spend time watching a video that takes a lot of time to send a message. If you are doing a tutorial, make sure you edit it so well that the empty parts of the video are cut out so your tutorial is short, simple and to the point.
You can also make your videos attractive by adding good music in the background and using typography to enhance the message you want to send.
Spread The Word
Your video cannot succeed if no one can find it. As soon as you upload your video, start sharing it on social media like Facebook and Twitter. Go to different forums where your topic is regularly discussed and link your video.
In order to become a partner with YouTube, you will need to have several videos with view count in thousands. But make sure you do not ask your friends to view videos repeatedly everyday in hopes of increasing views. Google will easily find out this exploit and ban your account or video for YouTube partner program.
Can you really make money through YouTube?
Yes! Millions of people around the world are literally making thousands and millions through YouTube partner program. This program really does work but requires a lot of patience and planning.
YouTube Partner programme will quite possibly take you months to earn your first Rupee/Dollar, but when it starts, you will probably be earning more than your typical 9-5 job.
Just keep uploading content. Experiment with your videos, see how people react to it. Once your videos start getting popular, the money will start coming in.
Give it a lot of time before you can start making reliable income and don’t give up no matter what.
Learn more about video content generation
Earning extra knowledge never goes to waste. If you really want to excel at video making on YouTube, head over to this full scale tutorial explaining everything about YouTube and it’s mechanics.