Peak Freans Pakistani just released a new TVC for the Sooper biscuits in Pakistan. The ad features the reedition of the popular Pakistani song ‘Mein Bhi Pakistan Hun’, and video footages of Pakistani cultures across the country.
Before the campaign launched, Peak Freans had set up a conference where Shahzad Roy, Jibran Naseer, Jahangir Khan and Saba were present to discuss the campaign and the idea behind it.
After the ad went live, the hashtag #sooperhaiazadi went viral on Twitter in Pakistan with people sharing their emotions attached with the culture of Pakistan.
#SooperHaiAzadi Kyun Ka Sooper Hain #PakistanII 🙂
— Amna Noor (@YrApShutUpHojao) August 9, 2016
#SooperHaiAzadi is rhythm of freedom – how individuals, the unsung heroes, contribute their part towards the country pic.twitter.com/8YlcFgjEcL
— Abeer (@DMisHaram) August 9, 2016
Mein bi Pakistan Hun, tu bi Pakistan hai
The message is loud and clear at #SooperHaiAzadi pic.twitter.com/DOenqrKo9o— nimrah (@niimrah) August 9, 2016
Watch the full TVC Below