The Pink Rickshaw Initiative in Pakistan aims to empower women by giving them a means of good transportation and an amazing opportunity to generate income on the side.
The initiative has allowed many women in Pakistan to take the reigns of one of the most popular private public transport medium in Pakistan. Pink Rickshaws are only available to women who are interested in generating income in Pakistan through driving a rickshaw.
The official facebook page of the Pink Rickshaw initiative occasionally posts success stories of women who have adopted to this new trend. Here is another success story Sanian Noordin.