Pakistan’s home appliances market is about to get a whole lot interesting and ‘cool’. German Household appliances giant, Bosch, is launching its products in Pakistan.
Bosch is already operating in Pakistan by providing security system operations, power tools and automotive aftermarket. But now, the company is looking further expand its foothold in the company by launching a wide range of household appliances. It is currently looking for official distributors and partners to make this happen.
Bosch’s CEO of UAE operations, Gokhan Sigin, was present when this was announced. He said that Pakistan is the sixth largest populated country of the world which makes this a very lucrative business proposition. He said that Bosch aims to become the number one home appliances company in Pakistan.
More About Bosch
Bosch is a multinational electronics and engineering company headquartered in Gerlinger, Germany. It provides automotive components, industrial products, building products and appliances. They make extremely high quality products that do not shy away from displaying a high price tag.
Pakistan is a country already saturated with Chinese home appliances brands that are cheap to buy. But Bosch’s plan is not to compete with affordable brands, it wants to launch a premium brand in Pakistan which will no compete on prices. Their aim is to compete on high quality.
Bosch will begin it’s operations in Pakistan by launching 3 flagship stores across the major cities of Pakistan. These could be in Lahore, Islamabad and Karachi.
Here are some of the cool appliances the company produces: